Last updated May 13th 2022

Introduction

This Privacy Policy describes the personal data collected or processed when you interact with Loving Fitness through our website.

It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

Loving Fitness shall be referred to as “Loving Fitness”, “our”, “we” or “us” in this Privacy Policy.

WHAT personal data do we collect and WHEN?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, wish to create an account or visit us at our trade counter to place, collect or obtain support with an order.

This personal data includes:

• Your contact information including email address, billing address, delivery address, name, mobile and landline numbers
• Any additional information requested beyond the above, when you make a telephone order or complete forms on our website
• Payment card information
• Login and account information including email address, encrypted password, company name
• Your contact information including email address, billing address, delivery address, name, mobile and landline numbers
• Demographic information such as postcode, preferences and interests
• Other information relevant to customer surveys and/or offers
• - Personal preferences including your email, marketing and cookie preferences

When visiting or interacting with our website, we may automatically collect certain types of data from your device or web browser.

This data includes:

• IP address (these are only retained in web server logs for one month for security and diagnostic purposes).
• Anonymised IP address
• Browser information (e.g. web browser, web browser version)
• Mobile device information (e.g. device identifier, mobile operating system)
• Referring site or application
• Tags and interactions with our website (e.g. content viewed)

These tools use ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity. More information about these practices is included in the “How we use cookies” section of this Privacy Policy below.

If you contact us we may also keep a record of the correspondence we have with you in our customer management system.

WHY and HOW do we use your personal data?

We may use and process your personal data on legal grounds, for completing our contractual obligation to you, or on grounds of legitimate interest, or where we have your consent to do so.

Details of exactly why and how we use your personal data on these grounds is as follows:

To provide you with products / services and fulfil your requests

When you use our website to place an order, we will use your personal data on the grounds of entering into a contract and fulfilling our contractual obligations to you.

We will use your personal data for the purposes of:

• Providing you with the requested product or service
• To identify you for communication purposes in relation to the requested product or service
• To communicate either for sales or invoicing

For example, if you make a purchase on our website, we will use the contact information you give us to communicate with you about the purchase. If you subsequently contact our customer service team with a query about your order, we will use information about you, such as delivery or payment information, or the product you have purchased, to help you resolve a problem or question.

To communicate information about our products and services, and for other promotional purposes

On the grounds of legitimate interest or where we have your consent, we may send you marketing communications and news concerning our products, services and other promotions that may be of interest to you.

Marketing texts and emails

If you are an existing customer of Loving Fitness (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Loving Fitness products or services (unless you have opted-out) that we believe to be of interest to you.

Personalisation

In order to personalise these communications and share information about products or services that may be interesting to you, we may combine information that you provide to us with information that we create about your online activity, including internal insights and analysis.

As long as you have not informed us otherwise, we consider offering you products/services that are similar or the same to your purchasing history/browsing behaviour to be our legitimate interest. You can choose to opt-out of these communications at any time.

To operate, improve and maintain our business, products and services

We use the personal data you provide to us to operate our business on the grounds of legitimate interest.

When you make a purchase, we use that information for accounting, audits and other internal functions. After the purchase, we may also use your data to help us diagnose and fix a technical or service-related problem.

We may send you market research requests or requests for feedback on how you found our products and services (which you can opt out of via the email). These help us to understand how we can improve our products and services to better serve your needs.

To protect our or others' rights, property or safety

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.

The only time we would disclose any information to third parties is:

• If we are under a duty to disclose or share your personal data to comply with a legal obligation, to protect our rights, property or safety of our staff and our customers or to share information for the purposes of fraud protection or credit risk reduction.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We never sell any information to third parties. We only disclose information to third parties should there be a legal requirement. At present this is DX Delivery and DPD to facilitate delivery in order to fulfil our contract to you.

SHARING of Your Personal Data

Personal data about you is, in some cases, provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience:

• Loving Fitness entities for the purposes and under the conditions outlined above.
• Service providers processing personal data on Loving Fitness’s behalf, for example to process credit cards and payments (Stripe, PayPal, Amazon Pay), shipping and deliveries (DX, DPD), host, manage and service our data, distribute emails (Mailgun), research and analytics (Google Analytics, Smartlook), other website services (Tawk.to) and provide marketing assistance. These third parties have access to the personal information needed to perform their functions, but may not access it or use it for any other purposes.
• Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our website or violations of our websites terms and conditions; (iii) defend ourselves against third party claims; and (iv) assist in credit checking, fraud prevention or investigation (e.g. counterfeiting).
• - Third-party targeted advertising providers that provide personalised advertising services to us. We use such services to match hashed data or aggregated information that we hold with personal data in their database to create custom audiences and tailor advertising to your interests, including Google Ads and social media advertising through platforms such as Facebook and LinkedIn. You may opt-out of personalised advertising and custom audiences by using the relevant settings through our website privacy settings.

External Links

You should be aware that other websites that are linked from Loving Fitness website may contain privacy provisions that differ from the provisions of this policy. To ensure your privacy is protected, we recommend that you review the privacy statements of these other linked sites, applications, or other digital platforms.

YOUR RIGHTS in relation to your personal data

You have the right to request access to the following:

• Access to your personal data
• An electronic copy of your personal data and to have this transmitted to another company
• Correction of your personal data if it is incomplete or inaccurate
• Deletion or restriction of your personal data in certain circumstances provided by applicable law

Where we have obtained consent for the processing of your personal data, you have the right to withdraw your data at any time.

We will never sell, distribute or lease your personal information to third parties. If you would like to request a copy of your personal data or exercise any other rights, please write to Loving Fitness, Brook Mill, Hightown Road, Cleckheaton, West Yorkshire, BD19 5JS.

Opting out of direct marketing

You can opt-out of receiving Loving Fitness’s marketing communications, you can unsubscribe from email marketing without signing in by visiting our unsubscribe page

You can also contact us on sales@lovingfitness.co.uk with a request to be unsubscribed from the mailing list.

Alternatively, you can also opt-out of receiving email communications by clicking on the unsubscribe link included in the email.

How we use COOKIES

A cookie is a small file containing information that is placed on your computer's hard drive. It is sent back to websites when you visit a new page or return at a later date. Cookies enable websites to do things such as remember if you're logged in, remember the contents of your basket, or track your visiting activity.

There are generally three categories of cookies used on our website:

• Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or from session to session. They help make the basket and checkout process possible as well as assist in security issues and conforming to regulations.
• Analytical: These cookies allow us to review the performance of our website through basic, analytical information on which web pages are being used and how long for in a session. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, these cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. This information is shared with and gathered in Google Analytics. None of the information we share is personally identifiable and in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
• Advertising: These cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers (Google, Facebook, LinkedIn). Often targeting or advertising cookies will be linked to site functionality provided by the other organisation. We currently only pass personally identifiable information to Facebook and LinkedIn if you click accept on our Privacy Policy banner.

You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our website.

Third parties may also collect information through cookies via our website such as third party plug-ins and widgets (e.g. Tawk.to). These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Loving Fitness Platform or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to all of features / functionality on the websites you visit. There are also general resources for opting out of interest-based advertising available on the website of the Digital Advertising Alliance.

Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.

Cookies used on our website

Loving Fitness

Cookie name	Type	Duration	Purpose
_zmey_session	first party	session	Provides essential website functions (login, basket, etc.)
cookieConsent	first party	session	Remembers that you've dismissed the cookie banner

Google

Cookie name	Type	Duration	Purpose
NID	third party	23 months	Stores your Google search preferences
_Secure-1PAPISID	third party	23 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
SSID	third party	23 months	Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser’s ads or search results and you visits to an advertisers website
HSID	third party	23 months	Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
_Secure-1PSID	third party	24 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
SAPISID	third party	24 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
_Secure-3PAPISID	third party	23 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
SEARCH-SAMESITE	third party	2 months	This cookie is used to prevent the browser from sending this cookie along with cross-site requests
SIDCC	third party	12 months	Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser’s ads or search results and you visits to an advertisers website
_Secure-3PSID	third party	24 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
_Secure-1PSID	third party	24 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
SID	third party	24 months	Google sign-in details (if you are signed into a Google account)
APISID	third party	23 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
_Secure-3PSIDCC	third party	12 months	Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising
CONSENT	third party	20 months	Used to store Google Network advertising preferences for use in targeted advertising

Google Analytics

Cookie name	Type	Duration	Purpose
_ga	first party	24 months	Client ID which allows Google to recognise repeat visits from the same browser
_gid	first party	24 hours	Used to distinguish users
_gat	first party	1 minute	Used to throttle request rate

Smartlook

Cookie name	Type	Duration	Purpose
SL_C_xxxx_KEY	first party	24 months	Provides session recording functionality
SL_C_xxxx_SID	first party	24 hours	Provides session recording functionality
SL_C_xxxx_VID	first party	24 hours	Provides session recording functionality

Tawk.to

Cookie name	Type	Duration	Purpose
TawkConnectionTime	third party	session	Enables live chat functionality
TawkCookie	third party	session	Enables live chat functionality
Tawk_xxxx	third party	session	Enables live chat functionality
_tawkuuid	third party	6.5 months	Allows Tawk.to to recognise repeat visits from the same browser
Twk_idm_key	first party	session	Enables Tawk.to to recognise when the same user is operating live chat using multiple tabs

Stripe

Cookie name	Type	Duration	Purpose
_stripe_side	first party	30 minutes	Functional cookies for fraud prevention
_stripe_mid	first party	12 months	Functional cookies for fraud prevention

CHANGES to our Privacy Policy

Applicable law and our practices can evolve and change over time. If we decide to update our Privacy Policy, we will post the changes on our website on this page. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes.

We strongly encourage you to read our Privacy Policy and keep yourself informed of our practices. This Privacy Policy was last modified in April 2022.

QUESTIONS and feedback

If you have any questions or comments aout this Privacy Policy, or you would like us to update information we have about you or your preferences, please contact us by email at: sales@lovingfitness.co.uk

You may also write to us at:

Loving Fitness

Brook Mill

Hightown Road

Cleckheaton

West Yorkshire

BD19 5JS.